AOL vs. AOL: GameDaily and Joystiq

Posted on August 21, 2006

It's AOL versus AOL in the battle for best AOL game content. AOL's recent purchase of GameDaily gives it a strong gaming brand to build from. However, they face stiff competition from themselves. AOL also owns Weblogs, Inc. which has built a network of several gaming blogs including Joystiq, WoW Insider, Xbox 360 Fanboy, Engadget and several others. Like Weblogs, Inc., GameDaily even has blogs. The press release said GameDaily will become the flagship video games brand within the AOL Games network. Does that make Joystiq AOL's second gaming ship?

Kotaku said that it looks like AOL is "building up to become a powerhouse in the industry" but didn't mention the seperate gaming content fronts AOL is building. Joystiq also blogged the news but didn't mention any possible conflict. The GameDaily blog sort of tried to answer the AOL gaming content conflict question here. From AOL's perspective the conflict probably doesn't even matter. They can always merge the brands into a larger gaming content brand at a later date.

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