Slash Pizza at Everquest
Posted on February 22, 2005
EverQuest II is a massively multiplayer game where players join and compete in an online fantasy world. EverQuest has been considered one of the more addictive games -- it has even had support groups form online for people who have lost their spouse to the game. Well, at least now EverQuest gamers won't go hungry.
Pizza Hut has sponsored the game and if users type in "/pizza" they are taken to an online ordering form where they can order a pizza from their local Pizza Hut restaurant. Expect more advertising deals like this one in the future as advertisers try to reach consumers where they play.
The Everquest 2 website still has details about the /pizza command. It says, "If you get a serious case of the munchies while playing EQ II, we've got good news for you! Enter "/pizza" and you'll be able to make an online Pizza Hut order!."
A story about it can be found on CNET.
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