Sony Offers Free Blackberry Game to Promote RV Movie

Posted on April 21, 2006

The Blackberry Cool blog reports that Sony is using a game called RV Pile-up to promote the RV film starring Robin Williams. The game was developed by Regard Solutions Corp. and works on BlackBerry devices.

The idea for "RV Pile-Up" came out of discussions about Williams' character, Bob Munro, who obsesses about staying connected to work even while he has persuaded his family to give up their Hawaiian vacation in favor of motoring cross-country. As events unfold, he discovers the greater importance of staying connected with his loved ones.
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"RV Pile-Up" was developed by Regard Solutions Corp. and requires players to guide their RV through various levels, avoiding obstacles and collecting traffic signs. It is available on RV-PileUp.com or via the movie's official Web site...

This is likely the first of many movie advergames. Interacting with the upcoming movie with a game is a great way to get people thinking about the film. It also should not take too much out of the film's promotional budget.