Study Finds Gamers Prefer Wal-Mart and Best Buy

Posted on December 1, 2004

A new survey from Phoenix Marketing International found that gamers prefer shopping at Wal-Mart and Best Buy for video game purchases. More than half of the respondents surveyed in the market research study indicate that Wal-Mart is number one with Best Buy coming in second. More than a 15 percentage point spread separates Best Buy from their nearest competitor.

The survey also found that younger gamers prefer specialty gaming retailers like Electronics Boutique and GameStop. Earlier this month PhoenixMI reported the results of another study that found that PlayStation 2 will be the most purchased gaming system this holiday season. More than one-quarter of all households are prepared to purchase another gaming system this year -- whether it be a PS2, Xbox, or even a new PC.